Earlier this year Google introduced dynamic structured snippets, giving advertisers the ability to give potential customers and clients a better understanding of the content available by automatically show additional details about your site with your ads.
Providing that your website content is well structured, Dynamic Snippets can be very succesful. One of the draw backs though is that if you want to customise the information that shows in this format, you would have been unable to – until now thanks to Google’s new structured snippet extensions!
To customise your dynamic snippets you will able to select from a predefined “header” and input a list of values that are the most relevant to your business. For example a hotel can create an “Amenities” structured snippet and order them.
Using structured snippets with callouts
Structured snippets and callouts have distinct benefits and attributes, for all of our convience, Google has made this easy to understand image!
For more information, visit Googles blogpost on Structured Snippet Extensions
