Category: Adwords

While available to some advertisers since May, Google has finally made its Adwords Promotion Extension available to all! What is An Adwords Promotion Extension? To put it simply, it’s an…

Google has published a sentence that is sure to send many advertisers into a state of panic: “Starting October 4, 2017, campaigns will be able to spend up to twice…

In January Google began to roll out a whole new interface for Google Adwords. Now every advertiser should be able to access and run their campaigns via the interface. The…

If you use Google Adwords, chances are you probably use Exact Match. After all, Exact match keywords have long been the conversion-driving force behind for many, thanks to the level…

Last Summer Google began to show business names in the headlines of call only ads, with those involved in the test reporting positive increases in conversions. After further testing globally,…

A few months ago Google quietly beta tested an innovated new Ad Extension, called “Click-To-Text” to a select percentage of advertisers. The good news is that this extension has been…

Back in July we blogged that Google was planning to call time on the” Converted Clicks” metric in September (You can read this article here). September has come and passed…

Yesterday the new Google Adwords Expanded Text Ad format, which was first announced at May’s Google Performance summit was officially released. Adwords Expanded Text Ads Expanded text ads are a…

In September Google Adwords’ original conversion metric “Converted Clicks” which debuted way back in 2001 will be retired and fully replaced with the “Conversions” metric. The two metrics conversions and…

There are many very good agencies offering great Pay Per Click services, especially when it comes to Google Adwords. Unfortunately however there are many that quite frankly shouldn’t be offering…

Ever since the launch of Google’s Keyword Planner it has been a staple for both Adwords users and SEOs to gain an understanding of the traffic volumes of keywords. The…

At this year’s’ Google Performance Summit in San Francisco a number of new Adwords features were announced. The announcement came on the back of Google revealing that they now handle…

As reported and confirmed by numerous sources, Google will no longer be showing standard AdWords ads on the right hand side of its search results pages. In a move to…

To celebrate the renaming of Gmail Sponsored Promotions to Gmail Ads and their tweaked appearance, it’s time to share some tips to help you get more from your campaigns! Before…

A few days ago at the IAB Mixx event Google announced a number of new products for Youtube advertisers. Here’s an overview of what you can look forward to in…

Yesterday Google announced the biggest new feature in the history of Adwords: Google Customer Match. The new feature will allow advertisers to upload a list of customer email addresses which…

In the USA Google has successfully launched a product known as “Google Hotel Ads” which helps advertisers generate more qualified leads and bookings while helping travelers find the right hotel…

Over the past few months you may have noticed a variety of ads appearing in your Gmail Inbox, these ads were formally known as Gmail Sponsored promotions and were only…

Earlier this year Google introduced dynamic structured snippets, giving advertisers the ability to give potential customers and clients a better understanding of the content available by automatically show additional details…

The eagerly awaited “buy button” for Google search ads has finally arrived, called “Purchases On Google” it ironically isn’t a button at all! “Buy On Google” messages will appear on…