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SEO

How the Google Speed Update Will Impact You

It’s no mystery that Page Speed has been a Ranking Factor since 2009. However last week Google revealed that starting in July 2018, page speed will be a ranking factor…

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Social

Facebook Makes Major Changes To Its News Feed

Yesterday’s Facebook’s founder Mark Zuckerberg announced a fundamental shift in how Facebook’s The change will see the News Feed move away from its current state and towards becoming a platform…

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Adwords

Google Finally Launches Adwords Promotion Extensions

While available to some advertisers since May, Google has finally made its Adwords Promotion Extension available to all! What is An Adwords Promotion Extension? To put it simply, it’s an…

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Adwords

Google May Spend Twice Your Adwords Daily Budget

Google has published a sentence that is sure to send many advertisers into a state of panic: “Starting October 4, 2017, campaigns will be able to spend up to twice…

Google Adwords
Adwords

New Google Adwords Interface Available To All

In January Google began to roll out a whole new interface for Google Adwords. Now every advertiser should be able to access and run their campaigns via the interface. The…

Google Adwords
Adwords

Adwords Exact Match Keywords No Longer Mean Exact

If you use Google Adwords, chances are you probably use Exact Match. After all, Exact match keywords have long been the conversion-driving force behind for many, thanks to the level…

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SEO

Google gets tough on Fake News in Quality Rater Guidelines

Last year Google took an unprecedented step and made their quality rater guidelines freely available, now the document has been updated, declaring fake news sites as low quality. Websites that…

Google Adwords
Adwords

Google Launches New AdWords Account-Level Call Extensions

Last Summer Google began to show business names in the headlines of call only ads, with those involved in the test reporting positive increases in conversions. After further testing globally,…

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Analytics

Google Data Studio Connects With Search Console

Google’s reporting and data visualisation tool Data Studio now connects with Search Console, allowing digital marketers to integrate Search Console data into their reporting. Search Console data can now be…

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Social

WWE Royal Rumble 2017 Social Media Engagement

At DareDevil we are huge fans of wrestling and we look forward to the annual Royal Rumble Event each January. While it may be behind Wrestlemania in terms of the…

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SEO

SEO Horror Stories

Well implemented SEO can be a huge asset to a business, however un-informed, error ridden or even malicious practices can prove to be disastrous. Here are some examples of when…

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Adwords

Introducing Google AdWords Click-To-Text Extension

A few months ago Google quietly beta tested an innovated new Ad Extension, called “Click-To-Text” to a select percentage of advertisers. The good news is that this extension has been…

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Social

Neil Warnock – 7 Days Of Sentiment and Social Media Analysis

You will often here the statement “it’s never a dull moment at Cardiff City Football Club’. As a supporter of over 20 years I completely agree. Just over a week…

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Adwords

Moving Away From The Adwords Converted Clicks Metric

Back in July we blogged that Google was planning to call time on the” Converted Clicks” metric in September (You can read this article here). September has come and passed…

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SEO

Google Penguin Goes Real Time

After a near two year gap, Google has finally announced that the Penguin algorithm has been updated. The update, the fourth major release is the last of its type, with…

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Social

Twitter removes photos, videos, GIFs, polls and quote tweets from 140-character limit

Today is the day that Twitter users have been waiting what seems like an entirety for: photos, videos, GIFs, polls, and quote tweets are no longer counted in the 140…

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Social

How To Reach More Of Your Facebook Pages’ Audience

For years the percentage of Facebook users who have liked your page that will actually see your posts in their News Feeds has been declining. Right now it’s at an…

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Social

WWE Summerslam 2016 – Social Media Coverage Done Right

We’re big fans of the WWE, not just for the entertainment side, but the way that they manage and engage with their fans across their digital channels. Last Sunday hosted…

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SEO

Google To Get Tough On Websites With Annoying Interstitials

Today Google announced two major changes to how websites will rank in mobile search The first is quite overdue and will be please many: websites that make accessing content difficult…

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Features

The #Pogback Digital Campaign

Tomorrow night Paul Pogba is set to make his second debut for Manchester United following his astonishing 89 million pound transfer from Juventus, who paid just £800,000 compensation for the…

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Social

Instagram launches Stories

Yesterday Instagram launched a new feature called “Stories”, which strikes a remarkable resemblance to Snapchat. Instagram stories allows users to share a series of photos and videos and customise them…

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Adwords

Adwords Expanded Text Ads and Device Bidding Is Here!

Yesterday the new Google Adwords Expanded Text Ad format, which was first announced at May’s Google Performance summit was officially released. Adwords Expanded Text Ads Expanded text ads are a…

Google Adwords
Adwords

Google calling time on Converted Clicks Adwords Metric

In September Google Adwords’ original conversion metric “Converted Clicks” which debuted way back in 2001 will be retired and fully replaced with the “Conversions” metric. The two metrics conversions and…

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Social

2016 WWE Draft Online Reaction & Statistics: Twitter, Facebook & Instagram

We’re big fans of wrestling and are particularly impressed with the WWE’s Online Marketing activities. As fans and self confessed Online Marketing nerds, we watched with eager eyes to see…