As reported and confirmed by numerous sources, Google will no longer be showing standard AdWords ads on the right hand side of its search results pages.

In a move to bring the desktop search experience closer to that on mobile, from Friday 19 February ads are placed at the top and bottom of the SERP. The number of ads that appear above the organic results will remain at three with an additional paid result for a search query that is “highly commercial.”

Google Leather Sofas Serp
Google SERP for “Leather Sofas” 22/2/16 – note the four paid ads above the organic results and PLA ads on the right hand side. 

 

Product Listing Ads (PLAs) will continue to be placed on the right hand side, as will as well as Knowledge Graph Boxes, your average searcher probably won’t notice too much of a difference.

However for businesses and Online Marketers it does mean that the space afforded to organic search results will be smaller for “highly commercial” queries and paid advertisers are likely to see their average cost per click increase as bids increase in order to appear within the top spaces.

The “complete and permanent” roll-out will be finalised today: 22 February.

One thought

  • RMAU

    In other words, Google is likely to compensate for the lack of right hand side ads by increasing the number of top paid ads for competitive terms.

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