As reported and confirmed by numerous sources, Google will no longer be showing standard AdWords ads on the right hand side of its search results pages.
In a move to bring the desktop search experience closer to that on mobile, from Friday 19 February ads are placed at the top and bottom of the SERP. The number of ads that appear above the organic results will remain at three with an additional paid result for a search query that is “highly commercial.”
Product Listing Ads (PLAs) will continue to be placed on the right hand side, as will as well as Knowledge Graph Boxes, your average searcher probably won’t notice too much of a difference.
However for businesses and Online Marketers it does mean that the space afforded to organic search results will be smaller for “highly commercial” queries and paid advertisers are likely to see their average cost per click increase as bids increase in order to appear within the top spaces.
The “complete and permanent” roll-out will be finalised today: 22 February.