Search Engine Optimisation used to be a quite straight forward task! You could achieve results by making sure the keywords (such as “SEO Cardiff” or “Search Engine Optimisation Cardiff”) you wanted to gain ranking for were included in your page titles & content and once you did a bit of link building you could sit back, relax and benefit from your newly acquired targeted traffic!
The past few years have been difficult for the SEO industry, Google has greatly refined it’s algorithms to improve the quality of the search results for its users. Unlike many agencies, we actually embrace this!
To be the type of website that Google wants to present to its users in organic search your website needs to be of value. Here’s an overview of some of Google’s Algorithms that have changed the SEO landscape:
Originally unleashed in 2011, this algorithm looks to downgrade websites lacking in meaningful or substantial content. Websites with high amount of advertising, “thin” content, duplicate or similar content will fall victim to Panda!
This first surfaced in 2012 and primarily effects websites ranking that had been achieved by violating Google’s Webmaster Guidelines by using “Black Hat SEO” techniques such as buying links, building low quality links on mass and stuffing your page full of your targeted keywords.
This is the infrastructure that powers Google Search and looks to understand the intent of the searches and deliver more relevant results.
To achieve targeted traffic over a long period of time from organic search you need to build a high quality website that provides your visitors with what they are searching for while being linked to from relevant, high quality websites..whilst not neglecting the SEO fundamentals!
We believe that the days of mysterious or “off the shelf” SEO offerings are a thing of the past. We’ll take the time to understand your business and goals and devise a bespoke strategy focusing in what matters the most – such as online sales or lead generation.
To do this, we’ll often incorporate:
Technical SEO – Ensuring your website can be read by search engines and isn’t bursting with 404 (page not found) errors.
On-Site SEO – Ensuring that your targeted keywords are included in the relevant places.
Content Audit – Consolidating, expanding or removing pages that aren’t achieving
Content Creation – Publishing unique, relevant content
Link Building – Gaining links from relevant websites
Google Places – Helping your website benefit from local visitors via your Places listing
We’ll be upfront about the work we are going to do and will always deliver a report tailored exactly how you like it. What’s more we don’t believe in setup fees or long term contracts.
Although the Google landscape has changed, we believe there are always opportunities for business of all shapes and sizes so gain targeted traffic from organic search. Tell us about your website and goals and we’ll offer a no cost, no obligation consultation.