E-mail Marketing has seen a huge resurgence in its use over the past few years having been shunned by many in favor of SEO & PPC campaigns.
E-mail marketing is entirely measurable – you will be able to see who has opened your emails and what areas of your e-mail were more appealing and clicked on. As the people you are sending to are already interested in what you have to say, e-mail marketing can prove to be incredibly cost effective.
Every website should be building a list of customers or clients and those who may become that in the future. If you are building your e-mail list, don’t be afraid to reach out and tell them about what you are doing, a promotion that you are running or new products or services that you can offer.
We love using MailChimp for our e-mail marketing campaigns and would always recommend it. Tell us about your ideas of an e-mail marketing campaign and we can do the rest – design, delivery and reporting.