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SEO

Google gets tough on Fake News in Quality Rater Guidelines

Last year Google took an unprecedented step and made their quality rater guidelines freely available, now the document has been updated, declaring fake news sites as low quality. Websites that…

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Adwords

Google Launches New AdWords Account-Level Call Extensions

Last Summer Google began to show business names in the headlines of call only ads, with those involved in the test reporting positive increases in conversions. After further testing globally,…

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Analytics

Google Data Studio Connects With Search Console

Google’s reporting and data visualisation tool Data Studio now connects with Search Console, allowing digital marketers to integrate Search Console data into their reporting. Search Console data can now be…

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Social

WWE Royal Rumble 2017 Social Media Engagement

At DareDevil we are huge fans of wrestling and we look forward to the annual Royal Rumble Event each January. While it may be behind Wrestlemania in terms of the…

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SEO

SEO Horror Stories

Well implemented SEO can be a huge asset to a business, however un-informed, error ridden or even malicious practices can prove to be disastrous. Here are some examples of when…

Google Adwords
Adwords

Introducing Google AdWords Click-To-Text Extension

A few months ago Google quietly beta tested an innovated new Ad Extension, called “Click-To-Text” to a select percentage of advertisers. The good news is that this extension has been…

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Social

Neil Warnock – 7 Days Of Sentiment and Social Media Analysis

You will often here the statement “it’s never a dull moment at Cardiff City Football Club’. As a supporter of over 20 years I completely agree. Just over a week…

Google Adwords
Adwords

Moving Away From The Adwords Converted Clicks Metric

Back in July we blogged that Google was planning to call time on the” Converted Clicks” metric in September (You can read this article here). September has come and passed…

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SEO

Google Penguin Goes Real Time

After a near two year gap, Google has finally announced that the Penguin algorithm has been updated. The update, the fourth major release is the last of its type, with…

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Social

Twitter removes photos, videos, GIFs, polls and quote tweets from 140-character limit

Today is the day that Twitter users have been waiting what seems like an entirety for: photos, videos, GIFs, polls, and quote tweets are no longer counted in the 140…

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Social

How To Reach More Of Your Facebook Pages’ Audience

For years the percentage of Facebook users who have liked your page that will actually see your posts in their News Feeds has been declining. Right now it’s at an…

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Social

WWE Summerslam 2016 – Social Media Coverage Done Right

We’re big fans of the WWE, not just for the entertainment side, but the way that they manage and engage with their fans across their digital channels. Last Sunday hosted…

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SEO

Google To Get Tough On Websites With Annoying Interstitials

Today Google announced two major changes to how websites will rank in mobile search The first is quite overdue and will be please many: websites that make accessing content difficult…

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Features

The #Pogback Digital Campaign

Tomorrow night Paul Pogba is set to make his second debut for Manchester United following his astonishing 89 million pound transfer from Juventus, who paid just £800,000 compensation for the…

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Social

Instagram launches Stories

Yesterday Instagram launched a new feature called “Stories”, which strikes a remarkable resemblance to Snapchat. Instagram stories allows users to share a series of photos and videos and customise them…

Google Adwords
Adwords

Adwords Expanded Text Ads and Device Bidding Is Here!

Yesterday the new Google Adwords Expanded Text Ad format, which was first announced at May’s Google Performance summit was officially released. Adwords Expanded Text Ads Expanded text ads are a…

Google Adwords
Adwords

Google calling time on Converted Clicks Adwords Metric

In September Google Adwords’ original conversion metric “Converted Clicks” which debuted way back in 2001 will be retired and fully replaced with the “Conversions” metric. The two metrics conversions and…

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Social

2016 WWE Draft Online Reaction & Statistics: Twitter, Facebook & Instagram

We’re big fans of wrestling and are particularly impressed with the WWE’s Online Marketing activities. As fans and self confessed Online Marketing nerds, we watched with eager eyes to see…

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Features

How Businesses Can Benefit From Pokemon Go

Back in 1996 the world of handheld gaming was changed by the release of Pokemon Red and Green on the original Gameboy. Six generations and multiple spin-off titles of Pokemon…

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Google Adwords
Adwords

Does Your PPC Agency Suck?

There are many very good agencies offering great Pay Per Click services, especially when it comes to Google Adwords. Unfortunately however there are many that quite frankly shouldn’t be offering…

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SEO

The Death Of The Lyric Website – Google signs deal with LyricFind

Are you fed up of encountering Ad heavy, Malware riddled, terribly designed and inaccurate content when you are searching for lyrics to your favourite songs? Yes? Well if you are…

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Adwords

Google’s Keyword Planner Combines Keywords Search Volume

Ever since the launch of Google’s Keyword Planner it has been a staple for both Adwords users and SEOs to gain an understanding of the traffic volumes of keywords. The…

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Features

Euro 2016 Fever Takes Over

Today marks the start of Euro 2016, the 15th tournament of its type since the first competition was hosted in France and won by the Soviet Union in 1960. Unsurprisingly…

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Social

New Instagram Features For Businesses

Yesterday Instagram officially announced their plans to offer business’ more features to help them make the most from the platform. Soon business’ will be able to upgrade their accounts to…