November 27, 2015 No Comments

On Page SEO Tips From Google Search Quality Rater’s Guidelines 2015

Last week following coverage of a leaked version of Google’s Search Quality Rater’s Guidelines, for the first time ever Google made to the decision to make the guidelines available to all. Search Quality Raters are people used by Google to assess the quality of the search results and for experiments, but don’t have a direct…

October 22, 2015 No Comments

Twitter Polls, Pre-Roll Advertising & Twitter Moments

This month has seen a number of new features for Twitter users and advertisers, here’s an overview: Twitter Polls On Twitter’s official Blog and account it has been revealed that everybody will now be able to create polls on Twitter! For brands using Twitter this means an easier way to engage with their audience and…

Turn Youtube into your virtual showroom
October 2, 2015 No Comments

Turn YouTube Into Your Virtual Showroom

A few days ago at the IAB Mixx event Google announced a number of new products for Youtube advertisers. Here’s an overview of what you can look forward to in the forthcoming weeks and months. TrueView For Shopping For the past year Google has been working on making videos more interactive, with the intention of…

September 29, 2015 No Comments

Introducing Google Customer Match

Yesterday Google announced the biggest new feature in the history of Adwords: Google Customer Match. The new feature will allow advertisers to upload a list of customer email addresses which Google then matches against the logged in users on Google Search, YouTube and Gmail to deliver highly-targeted ads. This form of advertising will allow advertisers…

September 23, 2015 No Comments

Get Ready For Google Hotel Ads

In the USA Google has successfully launched a product known as “Google Hotel Ads” which helps advertisers generate more qualified leads and bookings while helping travelers find the right hotel for them. Google has announced that they are expanding this offering, allowing for the inclusion of more amenity information within Google search such as free…

September 3, 2015 No Comments

Gmail Native Ads Available To All

Over the past few months you may have noticed a variety of ads appearing in your Gmail Inbox, these ads were formally known as Gmail Sponsored promotions and were only available to advertisers via their Google account manager. All that has now changed as Google has announced that Native Ads are now available to all…

Google Structured Snippets
August 29, 2015 No Comments

Introducing Google Adwords Structured Snippet Extensions

Earlier this year Google introduced dynamic structured snippets, giving advertisers the ability to give potential customers and clients a better understanding of the content available by automatically show additional details about your site with your ads. Providing that your website content is well structured, Dynamic Snippets can be very succesful. One of the draw backs…

Google Panda 4.2
July 22, 2015 No Comments

Google Panda 4.2 Launched

Google has revealed that for the first in 10 months, the Panda algorithm has been refreshed and is being rolled out this weekend. There is no need to get too excited, or get yourself into a state of panic though as Google says that the update will actually take months to fully roll out, which…

google - instorecards
July 15, 2015 No Comments

Purchases On Google And New Mobile Shopping Updates

The eagerly awaited “buy button” for Google search ads has finally arrived, called “Purchases On Google” it ironically isn’t a button at all! “Buy On Google” messages will appear on eligible product listing ads on Android and iOS smartphones. When a customer clicks on this type of ad, they will be taken to a Google…

Reduce Shopping Cart Abandonment
July 7, 2015 No Comments

How To Reduce Shopping Cart Abandonment

Picture a busy shop at with shoppers filling their trolleys to the brim, then suddenly the high majority walk away from their trolley and leave. This is essentially what happens when your website has a high shopping cart abandonment rate! Just think what the impact would be for your business if you could convince more…

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